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New paths music
Attack Creative designed a brand identity for New Paths Music that challenges the conformity and tradition of many of its rival classical music festivals.

Dynamic shapes flow through the brand taking inspiration from the sense of movement and rhythm in both music and water (to reference the proximity to rivers of the festivals home town), allowing the images of the festival artists to be displayed on an abstract musical score.

 

Attack designed all aspects of the festivals marketing communications including the festival brochure, website, leaflets, posters and banners.

“Attack Creative have been central to the success of New Paths Music; having been with us right from the beginning and every year we’ve had so much wonderful feedback about our design and branding! We love the freshness and imagination of what Attack have come up with – it really captures the spirit of our festival, rather than following the default style of other classical music organisations.

 

Attack have always taken the time to listen to what we need, coming up with something individual and beautifully tailored to what we’re about. Attack are unfailingly reliable and professional and go the extra mile; and have been incredibly patient with us when we change our minds or need something at the last minute. We are so glad a friend recommended Attack to us when we were starting out. We wouldn’t be where we are today with what Attack have done for us!”

 

 

 

Roland Deller, Chairman, New Paths Music