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‘DINO-RITO’ SHOWS THE VALUE OF BRAND ASSOCIATIONS

INSPIRED BY THE RELEASE OF THS SUMMER’S BLOCKBUSTER ‘JURASSIC WORLD: FALLEN KINGDOM’ DORITOS HAVE CREATED A GIANT EGG 18 TIMES THE SIZE OF A NORMAL DORITOS CHIP. THIS CORN CHIP IS EDIBLE, IS WRAPPED IN PLASTIC AND ENCASED IN A REPLICA OF A DINOSAUR EGG, AND IS PAINTED AND TEXTURED TO GIVE IT AN AUTHENTIC LOOK. ALTHOUGH NOT CARRYING ANY OF THE FILMS BRANDING, THE GIANT CHIP IS PRESENTED IN A JURASSIC WORLD METAL CRATE THAT INCLUDES A CERTIFICATE OF AUTHENTICITY SIGNED BY ACTOR B.D WONG WHO PLAYS DR. HENRY WU IN THE FILM.

THE EGGS ARE AVAILABLE VIA A PRIZE DRAW AND E-BAY AUCTION WITH PROCEEDS FROM THE ENTIRE BID GOING TO THE RED CROSS TO HELP IN ASSISTING THOSE AFFECTED BY THE RECENT VOLCANIC EVENTS ON THE ISLAND.

THE PROMOTION IS A GREAT EXAMPLE OF HOW BRAND ASSOCIATION CAN CREATE MARKET A BRAND WITH THE HELP OF A 3RD PARTIES CONSIDERABLY HIGHER ADVERTISING BUDGET.